Meet CARAT, A Mediterranean Woman

CARAT is inspired by groundbreaking women who believe in themselves and like to be their own leaders.

We are inspired by the story of Phaedra and Medea , legendary figures in literature who have captured attention for their complexity and power. Phaedra, in Greek tragedy, represents an internal conflict between forbidden desire and duty, defying the social norms of her time by expressing her feelings .

On the other hand, Medea is a woman who defies expectations by taking her destiny into her own hands, using her cunning and magic to avenge herself against those who betrayed her. Both women display a type of empowerment that transcends the conventional, confronting moral and personal dilemmas with determination and strength.